A Grab Bar Went Viral?
Here’s Why our Selora Grab Bar Frame is Resonating With Hundreds of Thousands of People
When we shared the personal story behind the Selora Grab Bar, we didn’t expect it to go viral. But with 300,000 views and climbing, it’s clear that Selora isn’t just a grab bar—it’s a symbol of dignity and design for people facing the challenges of aging or living with disabilities.
A Story That Resonates: The First Viral Grab Bar
Something extraordinary has happened—our Selora Grab Bar has become the first-ever viral grab bar. Just days ago, we shared the personal story behind its design, and it’s struck a deep chord with people across the world. The post has already reached 300,000 views and counting, with an outpouring of support and personal stories that have deeply touched us.
This moment means so much to us at Capella Design - a small team with a big mission. It's validation that what we're doing matters. And it’s a powerful reminder of the shared experiences and challenges so many of us face.
The story behind Selora began with Patrick, one of our co-founders, whose father was diagnosed with Parkinson’s. After years of creating a beautifully designed home, his parents struggled to find products that offered his father the dignity he deserved without compromising the style they had curated over decades in their home.
This personal experience inspired Patrick to reimagine what accessible design could look like—elegant, functional, and a seamless part of their home’s aesthetic. But what we’ve learned from this viral moment is that this isn’t just our story—it’s everyone’s story. Hundreds of thousands of people have lived through the same challenge—finding ways to balance the need for functional support while maintaining the beauty and dignity of their home.
Here’s why we think Selora has struck such a powerful chord:
This Isn’t Just Our Story—It’s a Shared Experience
The overwhelming response we’ve received shows that this story resonates with many people. Families everywhere are navigating the same tension between needing support and wanting their home to remain a place of beauty and pride. Selora has become a symbol of how accessible products can be part of that solution.
Proof That Design and Functionality Can Coexist
Selora’s viral success validates our mission: accessible products don’t need to be clinical or stigmatizing. The Selora Grab Bar was designed to blend seamlessly into any home, proving that support can exist without sacrificing style. The response has shown us that people are ready for accessible products that integrate into their lives with dignity.
Our Mission is Bigger Than Us
We’ve always believed that Capella Design’s mission is larger than any one person’s story. The outpouring of stories we’ve received from people who have faced similar challenges—balancing accessibility with aesthetics—proves that this movement is bigger than us. It’s clear that people everywhere are craving products that offer both function and beauty.
As the first viral grab bar, Selora has shown us that accessibility isn’t just about function—it’s about preserving the dignity, style, and comfort of your home.
Thank you to everyone who has shared their story and supported us.
This is just the beginning.
Whether you’re new to the Capella Design community or not, we thought folks could use an update on what we’ve been up to this year. And was it ever a lot! From joining the permanent collection of a museum to winning a design award, here’s what you need to know about how Capella Design is creating distinction in the design-forward mobility product category.
- Incorporating premade food, whether that means ordering out or store bought sides and desserts
- Opting for gift bags over wrapping paper
- Sending calls or texts instead of holiday cards
- Saying no to gatherings causing caregiving strain (or that you just aren’t excited to attend!)
Put Yourself First
Prioritize your well-being this holiday season by scheduling regular self-care activities—whether that is a long walk, your favorite treat, or some uninterrupted time alone. As the saying goes, “put your oxygen mask on first before assisting others.”Remember that taking care of yourself is not selfish; it's an essential part of being an effective caregiver, so carve out time for activities that bring you joy and relaxation.
Let Your Home Help You Out
Organizing and preparing the home for a more accessible holiday season will create an environment that is both festive and conducive to caregiving responsibilities.Check out our post with tips on how to make your home more accessible for the holidays. These small changes can help you ensure a safe and comfortable space for you and your loved ones, alleviating a significant factor in caregiving stress.
Get customer attention by clean visual and video
Make it easy to buy by eliminating stumbling blocks to purchase. Don’t assume customers know which item you’re talking about in your post. Provide a link directly to the product page or just link the product to your blog so they can buy if they want. If it relevant give readers more than one way to get to the product.
Article credit: Heidi Cohen
