A Win for Selora is a Win for Accessible Design
Selora recognized as a WL Design '25 Winner
Selora: Best of '25 Design Winner
We have exciting news to share: our Selora Grab Bar Frame has been named a Design 25 winner by Western Living Magazine. This is Capella Design's second design of the year recognition, and we love what it means for accessible design.
This recognition isn’t just about a single product—it’s a shift in how the design world views accessibility. For too long, mobility products have been treated as purely functional, designed for hospitals and care facilities rather than the homes people love. Capella Design is leading a change.
Winning this award is proof that accessibility belongs in modern, well-designed spaces. It’s a validation of something we’ve believed from the start: home support products shouldn’t just be necessary—they should be something people are proud to bring into their homes.
Why Awards Matter
Most people understand the importance of safety in the home, but many hesitate to install traditional grab bars because they look clinical. This hesitation isn’t just about aesthetics—it’s about identity. Our homes reflect who we are, and no one wants their space to feel like a hospital.
That’s why we designed Selora to fit seamlessly into a thoughtfully designed home. When a product looks and feels intentional, people are more likely to use it. And when great design meets functional support, accessibility becomes a choice—not a compromise.
Winning a Western Living award underscores that accessibility isn’t a niche - it's somethign everyone should be thining about. It’s part of good design. It’s part of creating homes that work and look beautiful to everyone.
What Makes Selora Different?
Selora is a grab bar, but you wouldn’t know it just by looking. It’s designed to blend into your space—not stand out.
A few of the features that set it apart:
It doesn’t look like a grab bar.
Selora is designed to complement your home, with a discreet overmounting frame that can hold a picture or mirror, making it feel like part of your décor.
Strong, reliable support.
With a single-stud mounting system and a weight capacity of 250 lbs, Selora provides stability without taking up space.
Easy to install.
Unlike traditional grab bars that require multiple anchor points, Selora mounts quickly and securely, making it an effortless addition to any home.
Designed for real life.
Place it near a stairway for extra confidence, by an entryway to steady yourself while putting on shoes, or anywhere you want a little extra support without compromising style.
A Step Towards Change
When a product like Selora wins a design award, it signals more than just recognition for Capella. It’s a sign that the conversation around accessibility is evolving.
No longer an afterthought, accessible design is being seen for what it truly is—essential, intentional, and integral to a well-designed home. We’re honored to be part of that shift.
Read more about Selora's Western Living win here. And if you’re looking for a way to add discreet, beautiful support to your home, Selora is a perfect place to start.
Whether you’re new to the Capella Design community or not, we thought folks could use an update on what we’ve been up to this year. And was it ever a lot! From joining the permanent collection of a museum to winning a design award, here’s what you need to know about how Capella Design is creating distinction in the design-forward mobility product category.
- Incorporating premade food, whether that means ordering out or store bought sides and desserts
- Opting for gift bags over wrapping paper
- Sending calls or texts instead of holiday cards
- Saying no to gatherings causing caregiving strain (or that you just aren’t excited to attend!)
Put Yourself First
Prioritize your well-being this holiday season by scheduling regular self-care activities—whether that is a long walk, your favorite treat, or some uninterrupted time alone. As the saying goes, “put your oxygen mask on first before assisting others.”Remember that taking care of yourself is not selfish; it's an essential part of being an effective caregiver, so carve out time for activities that bring you joy and relaxation.
Let Your Home Help You Out
Organizing and preparing the home for a more accessible holiday season will create an environment that is both festive and conducive to caregiving responsibilities.Check out our post with tips on how to make your home more accessible for the holidays. These small changes can help you ensure a safe and comfortable space for you and your loved ones, alleviating a significant factor in caregiving stress.
Get customer attention by clean visual and video
Make it easy to buy by eliminating stumbling blocks to purchase. Don’t assume customers know which item you’re talking about in your post. Provide a link directly to the product page or just link the product to your blog so they can buy if they want. If it relevant give readers more than one way to get to the product.
Article credit: Heidi Cohen
